more than a cyclist Kalamazoo
In 2024 we were approached by Dr. Amelia Katanski, to partner with Wheels of Change (Kalamazoo College), a course that considers cycling through the lenses of social and environmental justice. ModeShift Kalamazoo became involved as the main communication channel for the campaign and More Than A Cyclist Kalamazoo was born.
Amelia had become aware of the More Than A Cyclist movement via our Australian partners whilst on an exchange visit. She felt that the message of humanising people who ride bikes was a powerful and positive message that she wanted to bring to her local community of Kalamazoo, Michigan.
Although Kalamazoo has a rich cycling culture and developing infrastructure, in 2024 the city had the highest number of fatal bike car crashes of any county in the state (Michigan State Police 2024 Statewide Traffic Crash Data Year-End Report).
“Great postive quote in here about the partnership and why they wanted to partner with us”
- Dr. Amelia Katanski
The Wheels of Change class of 2024 worked closely with a number of partners including the City of Kalamazoo, ModeShift Kalamazoo, Center for Civic Engagement , Center for New Media Design, Monica Harmsen, and Lawrence Productions to produce images using the More Than A Cyclist “duality imagery”. They choose people from their local community to feature in this social media campaign.
2024/25 Campaign
